By World Healthcare Journal-
WHJ’s Global Editor, Clare Whelan, sought Arab Health Conference Director, Ross Williams' views on how it is going.
Arab Health remains the largest and best attended of the regional health exhibitions and this year is no exception. Many exhibitors cite it as the one their senior personnel attend, seeing it as an opportunity to build relationships with key decision makes in many major countries as well as an opportunity to see what is new and what is trending in healthcare globally.
Ross Williams reflected on the major attractions of the show so far: “With the 2019 edition of Arab Health now officially open, as expected, the show has already demonstrated its credentials as an important platform for the region’s healthcare industry to build relationships with international stakeholders and to explore new business opportunities in the global healthcare field. ”
He is emphatic that Arab Heath is not just about generating business, but it also plays an important role in facilitating the exchange of knowledge through CME-accredited conferences, business seminars and workshops. As he proudly explains: “For the first time, this year, we have hosted both the Obs & Gyne Conference and the Total Radiology Conference at the Conrad Hotel Dubai, which is just minutes away from the event venue. This has proved very popular with attendees, as they are able to explore an array of companies specialised in radiology and obs-gyne showcasing their latest technologies alongside the conferences. ”
With innovation one of the key themes of Arab Health 2019, he believes the Innovation Hub in the Plaza Hall has really captured the imagination of attendees at this year’s show. With the global digital health start-ups industry said to be worth around $11.5 billion in 2017, the Innovate Hub is proving to be an important platform to highlight the vital role that start-ups and SME’s play in areas such as personalised medicine and technology-enabled care models.
He says: “So far we’ve seen some amazing innovations being presented during the pitch presentations at the Innov8 Talks. Each day, eight companies have eight minutes to make their “pitch” for their healthcare innovation in a bid to be selected as a winning pitch.
“On the first day, we were introduced to a diabetes management app, a hand-held device to detect atrial fibrillation, and a smart navigation system to help the blind, to name a few. Today’s pitch presentation highlights included a hand-held device for the early detection of breast cancer and a med tech company using genetic data to help in preventative data.
“The 3D Medical Printing Zone, hosted in partnership with the Dubai Health Authority and Immensa Technology Labs, has also been a hive of activity with visitors treated to live 3D printing of medical models in FDM technology and sample models of prosthetics, orthotics, anatomical models, dental models and surgical guides.
“Additionally, this year, we have debuted the Experience Zone, powered by Morph Technologies, in Za’abeel Hall 4. It is an opportunity for visitors to take a break from the busy exhibition to try out some of the latest innovative technologies in healthcare such as using Augmented and Virtual Reality to take a look at 3D organs or enjoying some friendly competition with our mind control EEG car race, for example. ”
Ross Williams is convinced that the new activations and experiences at Arab Health have generated a lot of interest from attendees and the evidence bears him out. There is undoubtedly a real buzz around the World Trade Centre as the healthcare world exchanges knowledge and networks and discusses the future of world healthcare.
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